In this episode, I had the distinct pleasure of hosting Phill Agnew, the creator of the UK’s top marketing podcast, “Nudge.”
For those of you with a strong interest in the connection between marketing and the complexities of human behavior, I believe this episode will be very worthwhile. Phill gave a full explanation of how behavioral science appears in practical uses, moving beyond theory to real-world examples and his own compelling research.
However, our conversation went beyond just marketing tricks. We also explored the ethical sides of “nudging” and how important it is to use it responsibly. Furthermore, we examined the possible role of artificial intelligence in the future of marketing, and whether it can ultimately get around the natural irrationality of human behavior. This episode offers a wealth of useful ideas that apply not only to business and marketing, but also to a wider understanding of how people interact. I encourage you to listen carefully and get ready to have your perspectives broadened.
I also highly recommend you join Phill’s email list and download his reading list of 25 books by filling out the form at this link: